With decades of experience in the iGaming industry, we know the challenges associated with brand health tracking.
Previously, there have been only two options: 1. use a third party to survey a panel of theirs; a very costly process with no partners that are iGaming industry experts, or 2. run internal research using only your own customers.
We realize that several companies make use of the first option today, often paying upwards of €20 per survey response (including professional services), and in most cases it’s almost identical surveys for brand tracking, which are being used. The data can be collected by any company, so why not pool together and share the data at a fraction of the cost?
This is exactly what we do at iGaming Intel: we offer bigger samples at a fraction of the cost you’d pay elsewhere, as the survey data isn’t exclusive to just one company.