Your one-stop shop for iGaming survey research

We help you turn data into actionable insight and growth opportunities

A different business model

With decades of experience in the iGaming industry, we know the challenges associated with product benchmarks, brand health tracking and similar survey focused research.

Previously, there have been only two options: 1. use a third party to survey a panel of theirs; a very costly process with no partners that are iGaming industry experts, or 2. run internal research using only your own customers.
We realize that several companies make use of the first option today, often paying upwards of €20 per survey response (including professional services), and in most cases it’s almost identical surveys for brand tracking, which are being used. The data can be collected by any company, so why not pool together and share the data at a fraction of the cost?

This is exactly what we do at iGaming Intel: we offer bigger samples at a fraction of the cost you’d pay elsewhere, as the survey data isn’t exclusive to just one company.

1. We’re iGaming Experts

We have a wealth of experience working with everything from country management and CX analytics to product management in the iGaming industry – did we mention we’re avid casino, betting and poker players?

2. An Affordable solution

As we sell the data to multiple companies, you pay a fraction of what you would with our competitors – you pay less than the customer panel cost!

3. bigger samples. More accurate

We survey thousands of customers in every market, giving you reliable data for even channel specific metrics. Contact us for a market breakdown.

Forrester US Customer Experience Index, 2016

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products

A solution for companies of all sizes

We’ve put together a complete solution that should meet the needs of any organisation.
Smaller organisations with less developed data and analytical capabilities can take advantage of our full offering while bigger corporations might benefit from a cheaper solution with just API access.

Quarterly reports

A comprehensive report detailing your own as well as your competitors performance.

Online dashboards

Access to online and interactive dashboards.

Analytics platform

Access to platform for easy text mining, key driver analysis and predictive models (Qualtrics iQ™).

REST API

Import the complete data set using a simple REST API

Read more about our CX benchmark
Read more about our brand tracking